4 Greatest Offline Marketing Tips Every Musician Should Know05. September 2016
Promoting your music online is a fun way to do. It’s simple and easy and only requires a certain time investment to promote your music. However, don’t just easily rely on online marketing, offline marketing also plays a major role in your success journey. Here are 4 offline marketing tips every musician should know.
1. Mobile Marketing is A Must- Have
Similar to building your e-mail list, grow your SMS list, too! Mobile marketing is a great tool to target your market but is not aggressive as e-mail marketing.
Send your fans a message a week before your live show for a heads up and a day before the event as a reminder.
Remember to the segment your messages according to area codes to avoid spamming fans from Kansas wherein your show will be in Kentucky. Be careful.
2. Sell Your Tickets with Creative Twists
Selling your concert tickets is not that easy especially if you are a beginning musician. But you can do cool and creative twists to sell your tickets fast.
For an instance, give the first 30 ticket buyers the chance to meet you at the concert venue a day before the event for a simple get-together. Also, you can make bundle promotions by offering the first 100 buyers with a free downloadable soundtrack from your latest album.
These techniques have proven effective for most musicians. You can think of more creative stuff and use them in your marketing now!
3. Reach Out to Your Audiences
Don’t wait for your audiences to find you. Find them! If you are just beginning, follow influencers of your genre and reach out to their followers. Talk directly with fans and build rapport. Use social media to search for these people.
You can also comment on blogs and engage with the fans. This is a fun marketing technique you should do regularly.
4. Approach Local Stations
This strategy may seem hard to some but you can give it a try. Contact local stations if they can entertain your music or a local newspaper to interview your band for an upcoming show. Some would give you a harsh ” No” but don’t just give in.
Someone will definitely make time for you. Getting a local coverage is an instant credibility for your band. You will for sure get more fans in the long-run.
Don’t hesitate to approach the local media. They are a great source of popularity.
These 4 marketing strategies are commonly overlooked. This time, implement these offline marketing strategies along with your online promotions to get more fans, gigs, and exposure.
Do you have other offline marketing techniques to share? Feel free to comment below.
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